Insurance Leads for UK Brokers and Advisors
UK businesses need insurance, and most don't find the right broker on a comparison site. We connect serious buyers with brokers who can actually advise them: commercial, professional indemnity, directors' liability, and the specialist lines comparison sites don't cover.
The problem with most lead gen
Comparison sites attract the wrong buyers
They capture price-sensitive consumers, not businesses with genuine advisory needs. Commercial policy buyers want advice, not a price grid.
Cold outreach produces diminishing returns
Buying data lists and calling through them costs more in SDR time than the return justifies. Warm, inbound leads convert at 3-5x the rate of cold contact.
One-size CPL pricing punishes specialists
Most lead gen providers charge the same rate for a £50k commercial policy enquiry as a basic household lead. That's not a good deal for brokers with genuine specialism.
Referral pipelines are unpredictable
Building a book through referrals is the right long-term play, but it creates feast-and-famine pipeline. Qualified inbound leads smooth the curve.
No control over vertical mix
Most lead sources push whatever they have. Brokers with specific expertise in cyber, D&O, or professional indemnity end up fielding enquiries that don't fit their positioning.
What you receive
Every lead is qualified, enriched, and verified before delivery. No shared pools, no cold data. Each enquiry includes verified contact details, decision-maker confirmation, and the vertical-specific context your sales process needs.
- Commercial business insurance enquiries
- Professional indemnity and PI renewals
- Directors' and officers' liability (D&O)
- Employer's liability and public liability
- Cyber insurance (especially SMEs post-breach)
- Business protection (key person, relevant life)
Tell us what you need. We'll confirm availability, CPL schedules, and onboarding steps for your vertical.
Register My InterestNo commitment required. No spam.
Common questions
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We supply commercially qualified insurance leads covering business, professional indemnity, directors' and officers' liability, employer's liability, and cyber insurance. Leads come from businesses actively seeking advice, not consumers responding to price comparison prompts.
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Leads are screened for policy type, business size, and current renewal status before delivery. Each lead includes contact name, business name, cover type required, and expected renewal date where available.
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Insurance leads on LeadCinch start from £180 for commercial lines, reflecting the advisory complexity and deal values involved. Specialist categories such as cyber or D&O carry higher CPLs in line with their instruction values.
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Yes. Each lead is delivered to one broker only. We don't operate shared lead pools where multiple brokers compete from the same enquiry.
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Register your interest below. We'll be in touch to discuss your requirements, confirm availability in your target areas, and agree CPL schedules and minimum volumes.
Register for Insurance Leads
Tell us what you need. We'll confirm availability and next steps for your vertical.